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![]() ![]() Act as primary package quality and reliability Designer. Have an understanding of all color and B&W print materials to meet company print quality standards while achieving cost and yield objectives. ![]() Leverage market and competitive research to design packaging that optimizes the “consumer unboxing experience”. Designed packaging across the three lines of PRO MI products achieving optimal product line merchandising planogram and conveyed “Good, Better, Best” positioning. Worked cross-functionally with product management and manufacturers to refine design, material and finishes to achieve target costs and cosmetics across twelve SKUs. Designed three lines - totaling twelve products - of premium Pro audio cables used for instruments and recording studios. Lead Industrial Designer – Pro Musician Products Design language supported the use of perforated leather for breathability and sweat resistance. Ensured the final product supported the design language of EA Sports (the largest gaming and entertainment entity in sports) and Monster (high performance audio), delivering Play Station and Xbox Surround Sound gaming headphone that converts to conventional, stylish stereo music headphones. Led the design in an outbound collaboration with the EA Sports Brand Team that developed the world’s first hybrid gaming and music stereo headphone. Lead Industrial Designer – EA Sports MVP Carbon, On-Ear Gaming Headphone Worked cross-functionally with marketing creative teams to create high-resolution renderings of exploded product views for marketing collateral and media - brochures, banners, digital animations. Designed 2 product generations of Lightning cables for Apple, as well as all types of USB cables with a focus on durability and premium design. Designed In-Ear headphones with a focus on ergonomics, user comfortability and vehicular operation safety. Designed the entire product line of portable battery chargers for smartphones. Lead Industrial Designer – for Apple, Mobile Products Category ![]()
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